3 Steps to Search Engine Optimisation
Here is a 3 step guide to help you maximise the traffic to your site/blog. Identifying the correct keywords is key as this is how Google will find your site. I am going to use this blog as an example here.
Step 1: Remind Yourself Of Your Goals and Target Audience(s)
Target audiences for this blog include:
- DIY/Décor enthusiasts
- Pet lovers
- Self-employed /small business owners/entrepreneurs/marketing professionals.
I believe the demographic of my audience to be Irish females in their late 30’s to 50’s who have an interest in living better.
For this assignment I am going to focus on my DIY/Décor enthusiasts, especially in the run-up to Christmas.
The goals of this blog are to:
- Increase my own brand awareness
- Act as a portfolio of my work
- Generate leads for contracts as a Marketing consultant; To sell my art and seasonal decorations; To get bookings as a merchandisers and shop window dresser.
For this assignment I am going to focus on showcasing my seasonal decorations.
Step 2: Keyword Research For Each Audience Volume of traffic, relevance, current ranking, competition
50 Possible Key words
Christmas Home decor
Decorating with poinsetta
Assess the search volume of your keywords
This is a simple 3 step process:
Log into Google adwords
A. Go to Campaigns>Tools>Keyword Planner
B. Complete the Keyword Planner by inputting your keywords and your target
C. Then ‘Get search volume data and trends’
Here you will see in the average monthly searches column how many searches there are per month in Ireland (your target) for your phrase. You can export these to a .csv file and after that select your top keywords.
The two keywords I am choosing for this assignment are Christmas decoration ideas and Christmas wreaths are Christmas Decoration ideas and Christmas wreaths
|Christmas Decorations||1K – 10K||Yes|
|outdoor christmas decorations||100-1K||Yes|
|christmas decoration ideas||100-1K||Yes||Yes|
Step 3: Now use this keywords to optimise your Pages URLs, Page Titles, H1 and H2s, meta descriptions, on-site text
- H1 Title
- Meta Description (use ‘Excerpt’ in WordPress.com)
- Page Title (not available in WordPress.com)
Less important are …
- Hyperlinks from other pages
- Usage of keywords in first few paragraphs
- H2s and H3, bold and italics
- Use keywords (and synonyms) several times throughout
- Alt Image tags