SEO Research

3 Steps to Search Engine Optimisation

 

Here is a 3 step guide to help you maximise the traffic to your site/blog. Identifying the correct keywords is key as this is how Google will find your site. I am going to use this blog as an example here.

 

Step 1: Remind Yourself Of Your Goals and Target Audience(s)

Target audiences for this blog include:
  • DIY/Décor enthusiasts
  • Foodies
  • Pet lovers
  • Self-employed /small business owners/entrepreneurs/marketing professionals.

I believe the demographic of my audience to be Irish females in their late 30’s to 50’s who have an interest in living better.

For this assignment I am going to focus on my DIY/Décor enthusiasts, especially in the run-up to Christmas.

The goals of this blog are to:
  • Increase my own brand awareness
  • Act as a portfolio of my work
  • Generate leads for contracts as a Marketing consultant; To sell my art and seasonal decorations; To get bookings as a merchandisers and shop window dresser.

For this assignment I am going to focus on showcasing my seasonal decorations.

Step 2: Keyword Research For Each Audience Volume of traffic, relevance, current ranking, competition

50 Possible Key words

Decorate
Decor
DIY
Craft
Design
Homemade
Decorations
Christmas Decor
Christmas DIY
Christmas Crafts
Christmas Design
Christmas Home decor
Wreath
Christmas wreath
Advent
Advent wreath
Poinsetta
Decorating with poinsetta
Holly
Mistletoe
Ivy
Christmas Tree
Xmas trees
Pine cones
White Christmas
Christmas ornaments
Ornaments
Ribbons
Bows
Happy
Merry
Xmas
Traditional Christmas
Contemporary Christmas
Season
Joy
Peace
Candles
Christmas Entertaining
Christmas Dinner
Table setting
Greetings
Celebrate
Bells
Snow
Lights
Angels
Lanterns
Homemade
Outdoor

 Assess the search volume of your keywords

This is a simple 3 step process:

Log into Google adwords
A. Go to Campaigns>Tools>Keyword Planner
B. Complete the Keyword Planner by inputting your keywords and your target

AdWords-Keyword Search Step 1
AdWords-Keyword Search Step 1

 

C. Then ‘Get search volume data and trends’

AdWords- Keyword Search Step 2
AdWords- Keyword Search Step 2

Here you will see in the average monthly searches column how many searches there are per month in Ireland (your target)  for your phrase. You can export these to a .csv file and after that select your top keywords.

The two keywords I am choosing for this assignment are Christmas decoration ideas and Christmas wreaths are Christmas Decoration ideas and Christmas wreaths

Keyword
Avg
Search
Volume
Relevance
Chosen
Christmas Decorations 1K – 10K Yes
christmas stockings 100-1K Yes
christmas ornaments 100-1K Yes
xmas decorations 100-1K Yes
christmas wreaths 100-1K Yes Yes
christmas ideas 100-1K Yes
outdoor christmas decorations 100-1K Yes
christmas decoration ideas 100-1K Yes Yes

Step 3:  Now use this keywords to optimise your Pages URLs, Page Titles, H1 and H2s, meta descriptions, on-site text

Optimise
  1. H1 Title
  2. URL
  3. Meta Description (use ‘Excerpt’ in WordPress.com)
  4. Page Title (not available in WordPress.com)

 Less important are …

  1. Hyperlinks from other pages
  2. Usage of keywords in first few paragraphs
  3. H2s and H3, bold and italics
  4. Use keywords (and synonyms) several times throughout
  5. Alt Image tags

 

And happy blogging!!